Ladies' pull up pants underwear bag with an elegant European design

Price: Negotiable
Type: Negotiable
Package: Package: Queen World Design Or Customized, Like Pe Bag AndCarton Ect. Available Pallets
Quality Guarantee Period: 3 years
Function: Price advantage, anti corrosion and moisture-proof
Lead Time: 10-15 Days After Design Approval.
Payment Term: L/C, T/T, L/C AT SIGHT.
MOQ: 20,000 PCs per Size
Quantity/Container: 23,000 Tons per 40HC, 13,000 Tons per 20FT
Certification:
Other Service: Free design, Free sample,Many kinds of packaging bag customization

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Packaging Design Process for Paleesha “BEAUTIFUL BLOOM” Women's Pants

1. Project Initiation: Understanding Client Goals

When Paleesha approached us to design packaging for their “BEAUTIFUL BLOOM” women's pants, our first step was deep - diving into their brand vision. The client wanted packaging that reflected the product’s “silk - like, amino acid - infused” luxury, targeted at women seeking comfort and elegance. Key demands included: showcasing the “12 - piece (M/L)” specification, highlighting “skin - friendly” tech (amino acid), and creating a design that stood out on shelves while feeling premium. They also needed practicality – a bag that’s easy to carry (handles) and resealable (to keep pants fresh).

2. Market & Audience Research

We analyzed the women's apparel packaging market, focusing on loungewear/sleepwear segments. Trends showed consumers value:

Soft, inviting visuals (to align with comfort products).
Clear functional claims (e.g., “skin - friendly”, “silk - like”).
Convenience features (resealable, portable).

Studying competitors, we noticed most packaging was either overly basic (missing brand storytelling) or too elaborate (sacrificing practicality). For Paleesha’s audience – women prioritizing quality and lifestyle aesthetics – we needed to balance “luxury appeal” with “everyday usability”.

3. Concept Development: Blending Beauty and Utility

3.1 Visual Identity

Our team centered the design on “soft elegance”. We chose a purple - pink gradient to evoke “bloom” (matching the product name) and convey a sense of calm luxury. For typography, we used a sleek sans - serif font for “BEAUTIFUL BLOOM” to feel modern, pairing it with smaller, clear fonts for specs like “12 PCS (M/L)”. Gold accents highlighted key claims (e.g., “amino acid”) to add premium touches.

3.2 Structural Design

We opted for a handheld, resealable plastic bag (手提自封塑料袋). Reasons:

Handles: Make it portable for shoppers, doubling as a reusable tote vibe.
Resealable strip: Keeps pants dust - free and fresh after opening – crucial for apparel hygiene.
Transparent panels: Let consumers glimpse the product, adding tangibility to the “silk - like” claim.

4. Design Execution: Bringing Ideas to Life

4.1 Material Selection

We chose LDPE (Low - Density Polyethylene) for its:

Flexibility (ideal for handles and resealable strips).
Clarity (perfect for showcasing the gradient design and product through transparent panels).
Lightweight feel (aligns with the “soft, comfortable” product narrative).

4.2 Layout & Branding

On the front, “BEAUTIFUL BLOOM” dominates the center in bold, gradient - matching typography. The Paleesha logo sits above, ensuring brand recognition. Key specs (12 PCS, M/L) and tech claims (amino acid, silk - like) are placed symmetrically on side panels – easy to scan but not cluttered. Icons (e.g., skin - friendly badge) simplify complex info, catering to quick shopper decisions.

5. Feedback Loop: Refining the Design

We presented the draft to Paleesha, who loved the gradient and premium feel but wanted to emphasize “amino acid” more. We enlarged the amino acid icon and added a subtle gold outline to make it pop. We also adjusted the handle thickness for better durability (testing showed thinner handles felt flimsy). After 2 - 3 rounds of tweaks, the design balanced aesthetics, info clarity, and practicality.

6. Finalization & Production Prep

Once approved, we prepared production - ready files. We specified:

LDPE thickness (to ensure strength without bulk).
Color codes for the gradient (matching digital mockups).
Resealable strip mechanics (to guarantee a tight seal).

We also provided guidelines for transparent panel placement (ensuring pants align with the “glimpse” area). This attention to detail ensured the final product matched our design intent – a bag that’s both a brand ambassador and a functional package.

In the end, the Paleesha “BEAUTIFUL BLOOM” packaging became a hit: it stands out on shelves with its soft gradients, communicates key product benefits clearly, and solves real - world needs (portability, freshness). It’s a perfect example of how packaging can elevate a product from “just a purchase” to a “lifestyle choice” – and we’re proud to have brought that vision to life.

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