Upon receiving the packaging design request for the Sahafa Saeed adult diaper brand from Saudi Arabia, we first focused on the local cultural symbols of the country. We delved deep into researching the natural landscapes and humanistic characteristics of Saudi Arabia. The desert, as an iconic element, carries the history and spirit of Saudi Arabia and thus became the core source of design inspiration. Meanwhile, gold, symbolizing nobility and holiness in Saudi culture, aligns with the brand's pursuit of conveying high quality, laying the cultural foundation for the design.
Regarding the product features of adult diapers, it was clear that key functions needed to be presented intuitively. Elements such as the Velcro attachment areas, three - dimensional leak - proof edges, and absorbent cores required visual design to enable consumers to quickly understand them. In terms of style, we aimed to integrate the simplicity and practicality of the European - style bag with Saudi cultural symbols. This not only retains the convenience of the bag type but also endows the packaging with a unique cultural identity, ensuring that product details are clear and functions are perceivable from the front view.
The desert of Saudi Arabia was used as the main visual background. Gradient camel and beige colors were employed to simulate the texture of desert dunes, creating an immersive cultural atmosphere. The brand name “Sahafa Saeed” was rendered in gold font, incorporating the charm of traditional Arabic calligraphy to highlight a sense of nobility. Additionally, simple star - shaped decorative elements were added to enhance the visual hierarchy. After multiple rounds of adjustments, the cultural symbols and brand information coexisted harmoniously.
The unfolded form of the diaper was precisely depicted, clearly showing the structure and layout of the Velcro. A three - dimensional effect was used to present the leak - proof edges, allowing consumers to directly perceive the product's fit and protective functions. Through semi - transparent or layered indications, the existence and function of the absorbent core were demonstrated. The functional details were naturally integrated into the overall visual effect. After optimizing based on user feedback, it was ensured that the display of details did not compromise the aesthetic appeal of the packaging.
Plastic was selected as the material. To balance texture and practicality, repeated tests were conducted on the surface processes. A combination of matte and high - gloss treatments was adopted. Areas such as the desert background were given a matte finish to emphasize a natural texture, while the brand name and product details were treated with high - gloss UV to enhance recognition and a sense of sophistication. The European - style bag handle was chosen in gold, matching the overall color scheme, and its load - bearing design was optimized to ensure a good user experience.
During the design process, frequent communication was maintained with the client. Based on the client's feedback on the depth of cultural presentation and the clarity of function display, the fineness of the desert texture, the size and layout of the font, and the presentation method of product details were adjusted multiple times. After several rounds of modifications, a packaging scheme that met the brand positioning of Sahafa Saeed and the market demands of Saudi Arabia was finally determined, considering aspects such as cultural integration, function communication, and visual aesthetics.
In the sampling stage, strict control was exercised over the color reproduction of the plastic material and the process effects. The glossiness of the gold font, the printing precision of the desert texture, and the firmness of the handle were tested. Parameters were fine - tuned according to the results. The final packaging integrates Saudi culture, product functions, and the advantages of the European - style bag. It not only conveys the brand value but also meets the practical market demands, helping Sahafa Saeed establish a unique image in the Saudi adult diaper market.
