"Blossoms in Dreams" | Foreign Trade Customization Case of "Favosang" Night - Use Sleep Pants Packaging

1. Project Background

2. Decomposition of Client's Core Needs

(1) Visual Communication

1. Restore the Illustration Artistic Conception: Fully present the main visual of "Camellia Field under the Starry Sky, Sleeping Girl" to strengthen the brand memory point of "Healing Sleep" and cater to the overseas women's preference for romantic and natural elements.
2. Clear Information Layering: Highlight key selling points such as "Night - Use Sleep Pants (Available in L/XXL Sizes), Large Capacity of 32 Pieces, Camellia Antibacterial", in line with the overseas consumers' shopping habit of "Quick Access to Key Information".

(2) Function and Compliance

1. Material Safety: Comply with the environmental protection requirements for contact product packaging in target markets (such as EU EN71 - 3, Japan Food Sanitation Law). Printing inks should be non - toxic, and biodegradable ones are preferred.
2. Practical Function: The handbag should bear a weight of ≥5kg (suitable for the weight after product packing) with firm and non - cracking handles. The bag design should take into account both "Supermarket Shelf Display" and "Consumer Portability".

(3) Brand Differentiation

3. Our Customized Solutions

(1) Material Selection: Balance between Environmental Protection and Practicality

• The outer HDPE ensures the saturation of printing colors, accurately restores the "Gradient Starry Sky Blue" (Pantone 2747C) and "Warm Golden White" (Pantone 109C) of the camellia in the illustration, is wear - resistant and scratch - resistant, suitable for long - distance overseas transportation.
• The inner layer is added with bio - based degradable components, passing the EU OK Compost certification, meeting the environmental protection policies of markets in Japan, South Korea, and the EU, and solving the client's need for spreading the "Green Brand Image" overseas.

(2) Structural Design: Optimal for Both Display and Portability

• The three - dimensional support design at the bottom keeps the bag upright for complete display of the camellia illustration during independent display; it saves space during stacked transportation, reducing the overseas logistics and warehousing costs.
• The handle is made with the "One - piece Forming Hot - Pressing Process" with a thickness of 0.8mm. The load - bearing test is ≥8kg (far exceeding the actual product weight), meeting the overseas consumers' needs for "Hand - carrying/Shoulder - carrying" portability.

(3) Visual Deepening: Integration of Aesthetics and Selling Points

1. Color Calibration:
   • Adopted the "CMYK + Special Color Blue" printing process to accurately restore the "Gradient Starry Sky Blue" (Pantone 2747C) in the illustration. Matched with the "Warm Golden White" (Pantone 109C) of camellias, it looks more romantic and healing under the lights of overseas supermarkets, attracting the attention of female consumers.
2. Information Layout:
• Front Left: Vertically labeled "Favosang | Camellia Blooms Series | Night - Use Sleep Pants" in both Chinese and English, suitable for multiple markets.
• Front Right: Highlighted key selling points such as "32 PCS (XXL Size), LARGE SIZE, Camellia Bloom". Used "Starlight Icons" to connect functions like "Peaceful Night Use, Camellia Antibacterial", in line with the overseas "Icon - based Reading" habit.
• Back Hidden Design: Printed a small illustration of the brand story (Morning in the Camellia Field). Consumers find "Hidden Surprises" when unfolding the bag, strengthening the brand's emotional connection.