Silver-embossed Chinese-style bag baby diapers

Price: Negotiable
Type: Negotiable
Package: Package: Queen World Design Or Customized, Like Pe Bag AndCarton Ect. Available Pallets
Quality Guarantee Period: 3 years
Function: Price advantage, anti corrosion and moisture-proof
Lead Time: 10-15 Days After Design Approval.
Payment Term: L/C, T/T, L/C AT SIGHT.
MOQ: 20,000 PCs per Size
Quantity/Container: 23,000 Tons per 40HC, 13,000 Tons per 20FT
Certification:
Other Service: Free design, Free sample,Many kinds of packaging bag customization

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Packaging Design Process for “Xiaotongling” Baby Training Pants

1. Project Kick - off: Understanding the Brand and Product

When we received the request to design packaging for “Xiaotongling” baby training pants, we started with in - depth communication with the client. The product is positioned as “0 - Sense Pants” for babies, emphasizing a comfortable, zero - burden wearing experience. The client hoped the packaging could reflect the product's features of “softness,” “breathability,” and “suitability for active babies,” while highlighting the brand “Xiaotongling” and key information like “XL size, 34 pieces.” Also, it needed to appeal to parents, especially mothers, with a cute and reassuring design.

2. Market and Audience Research

We then conducted market research on baby diaper and training pants packaging. We found that the target audience, parents, pay attention to product safety, comfort, and convenience, and are also attracted to packaging with cute elements and clear information. Competitor packaging often uses soft colors and cartoon patterns, but we noticed a lack of integration of product feature communication and brand story. So, we decided to create packaging that combines cuteness, clear information, and a sense of high quality.

3. Concept Development

3.1 Visual Style Direction

Our design team brainstormed around the concept of “0 - sense comfort.” We chose a soft color palette, with light blue as the main color to convey a sense of freshness and comfort, and paired it with warm beige to create a gentle contrast. For the main visual, we designed a cute cartoon character related to the “0 - sense” concept, using soft lines and friendly expressions to attract parents and imply the product's gentle touch.

3.2 Structural Design

We opted for a hand - held plastic bag with a resealable function (手提式可密封塑料袋). The hand - held design is convenient for parents to carry, and the resealable feature helps keep the training pants hygienic after opening. The flat - lay structure of the bag provides a large display area for design elements and product information, making it stand out on store shelves.

4. Design Execution

4.1 Material Selection

We selected a high - quality PE (polyethylene) composite material. It has good toughness and printability, ensuring the packaging is durable and the colors and patterns are vividly displayed. The material is also environmentally friendly to a certain extent, in line with the current consumer preference for sustainable products.

4.2 Layout and Element Integration

On the front of the packaging, we placed the brand name “Xiaotongling” prominently in a friendly font to enhance brand recognition. The large “0 - Sense Pants” logo, combined with the cute cartoon character and vine elements, visually conveys the product's comfort and natural features. Key product information such as “baby training pants,” “XL size, 34 pieces” is clearly displayed in an organized manner, using a combination of fonts to ensure readability and aesthetic appeal. Side panels are used to list detailed product features and usage instructions, providing comprehensive information for parents.

5. Feedback and Revision

We presented the initial design to the client. They appreciated the overall style but suggested enhancing the expression of the “0 - sense” feature. We then adjusted the design of the “0” shape, making it more three - dimensional and combining it with the cartoon character to better visualize the “zero - burden” concept. We also fine - tuned the color matching to make the light blue more soothing. After several rounds of feedback and revisions, the packaging design met the client's expectations in terms of both aesthetics and information communication.

6. Finalization and Production Preparation

Once the design was approved, we prepared the final production files. We specified material thickness, printing color standards, and sealing structure details to ensure the packaging could be accurately produced. We also provided the client with quality control guidelines to ensure the final product matched the design in terms of appearance and functionality, ready to help “Xiaotongling” baby training pants gain market recognition with attractive packaging.