The client is an enterprise focusing on pet food R & D, specializing in “Crafted with Skill” pet dog food, and aims to expand into the overseas pet supplies market. They needed a package suitable for dog food storage, highlighting the brand’s professional image, and meeting the display requirements of overseas supermarkets. After research, the stand - up pouch with an octagonal seal was selected, and our company was entrusted to create a differentiated foreign trade package.
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Functional Requirements: It needs to have good moisture resistance to ensure the stable quality of dog food during long - distance sea transportation and overseas warehousing. The octagonal - sealed structure should be able to stand on display shelves, suitable for supermarket shelf display.
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Design Requirements: Highlight the “PetCraft Workshop” brand logo, strengthen the product concept of “Crafted with Skill, Igniting Vitality”; Integrate pet dog images (such as Poodles) to attract pet owners; The nutritional information table and product slogans should be clearly laid out to meet the transparent needs of the overseas consumer market for pet food.
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Compliance Requirements: Meet the safety standards for food - contact materials in export countries (taking the European and American markets as an example, such as FDA certification), and the packaging printing inks should be environmentally friendly and non - toxic.
We selected PET/PE composite material: The outer PET film ensures bright printing colors and scratch resistance, suitable for the brand’s high - recognition design; The inner PE film has excellent moisture - proof and sealing properties, and has passed the FDA food - contact material certification, protecting the quality of dog food and solving the problem of deterioration during long - distance transportation and storage.
Adopted the octagonal - sealed stand - up pouch type: The three - dimensional structure at the bottom enables self - standing display on shelves, enhancing the product’s display advantage and facilitating the layout of overseas supermarkets; The bag mouth is equipped with a self - sealing strip, which can be resealed after consumers open it, extending the fresh - keeping period of dog food and optimizing the end - use experience.
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Color Planning: Use dark purple as the main color tone to convey a sense of high - end and professionalism, in line with the “craft” positioning of pet food; A white transition area is used to balance the visual center of gravity and highlight the layout of product information.
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Element Integration:
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Enlarge the Poodle image on the front to strengthen the emotional connection with pets and accurately reach pet owners;
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The brand name “PetCraft Workshop” uses silver fonts with a metallic texture, bold and enlarged to highlight recognition;
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The slogan “Crafted with Skill, Igniting Vitality” and the nutritional information table are laid out in different sections. The former is highlighted with a pink dialog box, and the latter is presented in a clear table, taking into account marketing and information transparency needs;
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Add small pictures of the actual dog food (in bone shape) to visually display the product form and stimulate consumption decisions;
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Printing Process: Use gravure printing + UV varnish process to restore the design color and improve the wear resistance of the pattern; Environmentally friendly soy - based inks are used for packaging printing, passing the SGS environmental protection test and meeting the compliance requirements of overseas markets.
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Quality Control Process: From material inspection (FDA certification review), printing color difference calibration, to bag - making heat - sealing strength testing (ensuring the firmness of the seal), the ISO9001 quality standard is implemented in all links to ensure the consistent quality of each batch of packaging bags; Simulate the overseas transportation environment (vibration, temperature and humidity testing) to verify the damage resistance of the packaging.
