When HERLAB entrusted us with designing packaging for their “Xinjiang Snow - Capped Tianshan Cotton 290mm” sanitary pads, we initiated an in - depth exploration of the brand's core values. The client aimed to spotlight the “Xinjiang Tianshan cotton” origin, emphasizing naturalness, purity, and high quality. Key requirements included prominently displaying “290mm night - use”, “6 - piece pack”, and conveying the product's softness and breathability through design. They sought packaging that could evoke a sense of the vast, pure Tianshan landscape, resonating with consumers who prioritize natural ingredients and a premium experience in feminine hygiene products.
We delved into market research, focusing on the feminine hygiene sector. Trends revealed that modern consumers increasingly value transparency in ingredient sourcing and appreciate packaging that tells a story. Competitor analysis showed that while many brands highlight product features, few leverage regional, high - quality raw material origins as a central narrative. For HERLAB's target audience — women who care about natural materials and seek a connection to the product's source — we identified an opportunity to craft packaging that merges the allure of Xinjiang's Tianshan region with clear product information.
Our design team centered the concept around “Tianshan's pure beauty”. We chose a serene color palette inspired by the Tianshan Mountains, using soft blues and whites to mimic the sky and snow - capped peaks. The focal point became a realistic illustration of the Tianshan range, instantly transporting consumers to the pristine environment where the cotton is sourced. For typography, we used a clean, elegant font for the brand and product names to convey sophistication, paired with straightforward fonts for specifications like “290mm” and “6 pieces” to ensure clarity.
We decided on a flat, sealed paper - based composite package (扁平密封纸质复合包装). This choice was driven by practicality: it’s easy to store, fits well on shelves, and provides a stable surface for the Tianshan landscape illustration. While the main structure is paper - based for a natural feel, we incorporated a moisture - resistant inner layer to protect the sanitary pads. The package also features clear sections for product information, balancing the aesthetic appeal of the Tianshan imagery with essential details.
To capture the natural essence and ensure durability, we selected a recycled paper - plastic composite material. The outer layer uses recycled paper with a matte finish, giving a tactile, eco - friendly feel that aligns with the natural cotton concept. The inner layer combines a thin plastic film for moisture protection, ensuring the pads remain fresh. This material choice also allows for high - quality printing, enabling the Tianshan landscape illustration to be reproduced with vivid details and accurate colors.
On the front of the package, the Tianshan Mountains illustration spans across, creating an immersive visual experience. The HERLAB brand name and “Xinjiang Snow - Capped Tianshan Cotton” product title are placed prominently, using the elegant font to stand out against the natural backdrop. Specifications such as “290mm” and “6 - piece pack” are positioned in a clear, organized manner, ensuring consumers can quickly access key information. We also integrated icon - based indicators for product features like “soft” and “breathable”, simplifying communication and enhancing the overall aesthetic.
After presenting the initial design to HERLAB, we received positive feedback on the Tianshan illustration and natural aesthetic. However, the client suggested enhancing the visibility of the “Xinjiang Tianshan cotton” story. We adjusted the layout to include a brief, evocative description of the cotton's origin within the Tianshan region, using a smaller, complementary font. We also refined the color tones of the illustration to better capture the pristine, snowy peaks, ensuring the packaging truly reflected the purity of the raw material. Through multiple rounds of feedback and adjustments, the design evolved to perfectly balance brand narrative, product information, and visual appeal.
Once the design was approved, we prepared detailed production files. We specified material thickness, printing techniques to ensure the Tianshan illustration's vibrancy, and the precise placement of all text and icons. We also provided guidelines for quality control, ensuring the final product would meet both aesthetic and functional standards. This comprehensive approach guaranteed that the packaging would effectively communicate HERLAB's brand story and product benefits, making a strong impression on consumers and supporting the product's success in the market.
