01 Paper towel roll wrapper

Price: Negotiable
Type: Negotiable
Package: Package: Queen World Design Or Customized, Like Pe Bag AndCarton Ect. Available Pallets
Quality Guarantee Period: 3 years
Function: Price advantage, anti corrosion and moisture-proof
Lead Time: 10-15 Days After Design Approval.
Payment Term: L/C, T/T, L/C AT SIGHT.
MOQ: 20,000 PCs per Size
Quantity/Container: 23,000 Tons per 40HC, 13,000 Tons per 20FT
Certification:
Other Service: Free design, Free sample,Many kinds of packaging bag customization

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Packaging Design for “Mama Знает” Baby Wipes: Guarding with Purity, Conveying Maternal - Infant Care

I. Requirement Insight: Accurately Capturing Pain Points in the Maternal - Infant Market

Upon receiving the packaging design request for “Mama Знает” baby wipes, we first delved deeply into the core demands. The product targets the maternal - infant group, featuring “softness, safety, and multi - layer structure (120 pieces, 3 - layer construction)”. The target audience is mothers who care about the quality of baby care and pursue a reassuring parenting experience. The client expected the packaging to not only convey the brand warmth of “Mama Knows (Mama Знает)” but also highlight the pure and gentle attributes of baby wipes through visual language. It needed to clearly present information such as “0 + Applicable” and “Product Function Advantages”, and quickly attract the target group in the terminal maternal - infant market in Russia and surrounding regions.

II. Creative Conceptualization: Building a Pure Maternal - Infant Visual Language

(I) Color Selection: Creating a Fresh and Reassuring Atmosphere

Light blue was chosen as the main color tone. Blue is often associated with purity and reassurance, and the light blue hue is soft and fresh, just like the gentle sky in a maternal - infant care scene. It conveys the safe and comfortable experience that the product brings to babies, matching the brand concept of “Mama Знает” in guarding babies.

(II) Element Integration: Conveying the Core Value of the Product

Strengthening the Brand and Product Name: The brand name “Mama Знает” and the product name are repeated to enhance the brand memory point. It is paired with elements such as clouds and cute little animals (like a lovely image in the shape of a fluffy cloud), echoing the soft texture of baby wipes, creating a warm atmosphere exclusive to maternal - infant products, and making “0 + Applicable” more persuasive in terms of the scene.
Symbolic Presentation of Functional Selling Points: Functional advantages such as “120 штук, 3 слоя (120 pieces, 3 layers)”, “softness”, and “safety” are presented with circular logos and concise text, directly conveying the basic product information and core selling points, facilitating mothers to quickly capture key content.
Scene - Based Graphic Assistance: Light graphic elements such as fluffy clouds and gentle water droplets are used to fill the background, enhancing the perception of the product's “softness and purity”. These graphics, in coordination with the light blue tone, build a care scene for protecting babies' delicate skin, conveying the brand's dedication to maternal - infant care.

III. Design Refinement: Balancing Aesthetics and Practical Functions

(I) Shape Optimization: Aligning with Product and Production Requirements

A roll - film design suitable for automated packaging production lines is adopted to ensure the packaging is efficient and stable during the production process. At the same time, clear layout areas for patterns and information are planned, so that the core content is fully presented during terminal displays (such as shelf displays and mothers' hand - held viewing), taking into account both production practicality and consumer - side experience.

(II) Detail Polishing: Enhancing User Experience

Material Selection: A plastic material that meets food contact - level standards (considering the safety of maternal - infant products) is selected to ensure packaging hygiene. When touched, it conveys a smooth texture, forming a sensory 呼应 with the “soft” characteristic of the product. The thickness and toughness of the material are controlled to meet the storage and transportation requirements of roll - film packaging.
Visual Enhancement: The hierarchy and spacing of text typesetting are adjusted to make core information such as “Mama Знает” prominent and easy to read. The color transition and distribution of graphic elements are optimized, allowing patterns like clouds and little animals to naturally integrate into the background, enhancing the coordination of the overall vision. It ensures that functional identifiers (such as the number of layers and quantity) are clearly distinguishable, helping mothers make quick decisions.

IV. Implementation Verification: Aligning with Market and User Feedback

After completing the initial design draft, we collaborated with the client to conduct multi - dimensional tests. In simulated terminal scenarios in the Russian maternal - infant market (maternal - infant store shelves, baby product sections in supermarkets), we observed the visual differentiation of the packaging from local competitors. Based on feedback, the color saturation and element layout were fine - tuned to ensure it was “fresh and eye - catching” in the local market. The target group of mothers was invited to participate in research (including online questionnaires and offline trials), collecting evaluations on the packaging's “warmth” and “information clarity”, and optimizing font readability and pattern appeal. Production simulation tests were also carried out to verify the adaptability and sealing performance of the roll - film packaging on the production line. After repeated polishing, a packaging design that not only fits the brand positioning of “Mama Знает” but also overflows with maternal - infant care was finally presented. It helps the product enter Russian maternal - infant families with a pure and professional image, using the packaging to tell the brand story of “Mothers Understand, and Want to Give Babies the Best Protection”.